Effect of Marketing Strategies on Competitive Advantage in the Banking Industry- A Case of Co-Operative Bank Limited
Master Of Business Administration In Strategic Management And Marketing
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Main Author: | Mureithi, Eva Sheila Karimi |
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Format: | Thesis |
Language: | English |
Published: |
Daystar University School of Business and Economics
2021
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Subjects: | |
Online Access: | https://repository.daystar.ac.ke/handle/123456789/3737 |
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