Effect of Marketing Strategies on Competitive Advantage in the Banking Industry- A Case of Co-Operative Bank Limited

Master Of Business Administration In Strategic Management And Marketing

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Bibliographic Details
Main Author: Mureithi, Eva Sheila Karimi
Format: Thesis
Language:English
Published: Daystar University School of Business and Economics 2021
Subjects:
Online Access:https://repository.daystar.ac.ke/handle/123456789/3737
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