Influence of Organizational Culture on Employer Branding In the Mobile Telecommunication Sector in Kenya
Purpose: The purpose of the study was to establish the effect of organizational culture on employer branding in the mobile telecommunication sector in Kenya. Methodology: The study used descriptive design. The data collection instrument used was questionnaire. Census study method was used. The ta...
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| Language: | English |
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Human Resource and Leadership Journal
2021
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| Online Access: | https://repository.daystar.ac.ke/handle/123456789/3624 |
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| author | Keino, Dinah Chebet Gachunga, Hazel Ogollah, Kennedy |
| author_facet | Keino, Dinah Chebet Gachunga, Hazel Ogollah, Kennedy |
| author_sort | Keino, Dinah Chebet |
| collection | DSpace |
| description | Purpose: The purpose of the study was to establish the effect of organizational culture on
employer branding in the mobile telecommunication sector in Kenya.
Methodology: The study used descriptive design. The data collection instrument used was
questionnaire. Census study method was used. The target population was only the top, middle
and lower level managers in the mobile telecommunication sector totaling to three hundred
and ninety (390). A pre-test and pilot survey was conducted. Data analysis involved statistical
computations for averages, percentages, and correlation and regression analysis. Statistical
computer software (SPSS) was used in data analysis. Analyzed data was presented using
tables, charts and graphs.
Results: Results revealed that in most telecommunication companies in Kenya employee’s
work as a team, rather than hierarchy. The results also revealed that in most Mobile
telecommunication companies in Kenya people are viewed as an important source of
competitive advantage. The results also revealed that most telecommunication companies in
Kenya have consistent core values. The results also showed that majority agreed with the
statement that Work is organized so that each person can see the relationship between his or
her job and the goals of the organization
Unique Contribution to Theory, Practice and Policy: The Mobile telecommunication sector
in Kenya should have clear well communicated long term vision as well as formal and
structured induction, orientation and familiarization process. The study also recommends that the
mobile telecommunication companies in Kenya should enhance strategy fit culture, involve
the employees in decision making and in addition, strive to maintain good working environment,
flexible work schedule, and refreshing atmosphere which will boost employee’s morale and
encourage team work. Finally, the findings should also be used in comparison with the
performance of other companies like the manufacturing and academic institutions in kenya in
relation to Human resource practices, organizational culture and employer branding. |
| format | Article |
| id | ir-123456789-3624 |
| institution | Daystar University |
| language | English |
| publishDate | 2021 |
| publisher | Human Resource and Leadership Journal |
| record_format | dspace |
| spelling | ir-123456789-36242024-02-21T16:16:57Z Influence of Organizational Culture on Employer Branding In the Mobile Telecommunication Sector in Kenya Keino, Dinah Chebet Gachunga, Hazel Ogollah, Kennedy Organizational Culture Employer Branding Mobile telecommunication sector Purpose: The purpose of the study was to establish the effect of organizational culture on employer branding in the mobile telecommunication sector in Kenya. Methodology: The study used descriptive design. The data collection instrument used was questionnaire. Census study method was used. The target population was only the top, middle and lower level managers in the mobile telecommunication sector totaling to three hundred and ninety (390). A pre-test and pilot survey was conducted. Data analysis involved statistical computations for averages, percentages, and correlation and regression analysis. Statistical computer software (SPSS) was used in data analysis. Analyzed data was presented using tables, charts and graphs. Results: Results revealed that in most telecommunication companies in Kenya employee’s work as a team, rather than hierarchy. The results also revealed that in most Mobile telecommunication companies in Kenya people are viewed as an important source of competitive advantage. The results also revealed that most telecommunication companies in Kenya have consistent core values. The results also showed that majority agreed with the statement that Work is organized so that each person can see the relationship between his or her job and the goals of the organization Unique Contribution to Theory, Practice and Policy: The Mobile telecommunication sector in Kenya should have clear well communicated long term vision as well as formal and structured induction, orientation and familiarization process. The study also recommends that the mobile telecommunication companies in Kenya should enhance strategy fit culture, involve the employees in decision making and in addition, strive to maintain good working environment, flexible work schedule, and refreshing atmosphere which will boost employee’s morale and encourage team work. Finally, the findings should also be used in comparison with the performance of other companies like the manufacturing and academic institutions in kenya in relation to Human resource practices, organizational culture and employer branding. 2021-06-25T10:35:02Z 2021-06-25T10:35:02Z 2017 Article Keino, D. C., Gachunga, H., & Ogollah, K. (2017). Influence Of Organizational Culture On Employer Branding In The Mobile Telecommunication Sector In Kenya. Human Resource and Leadership Journa, Vol 2 (1), pp.27-46 https://repository.daystar.ac.ke/handle/123456789/3624 en application/pdf Human Resource and Leadership Journal |
| spellingShingle | Organizational Culture Employer Branding Mobile telecommunication sector Keino, Dinah Chebet Gachunga, Hazel Ogollah, Kennedy Influence of Organizational Culture on Employer Branding In the Mobile Telecommunication Sector in Kenya |
| title | Influence of Organizational Culture on Employer Branding In the Mobile Telecommunication Sector in Kenya |
| title_full | Influence of Organizational Culture on Employer Branding In the Mobile Telecommunication Sector in Kenya |
| title_fullStr | Influence of Organizational Culture on Employer Branding In the Mobile Telecommunication Sector in Kenya |
| title_full_unstemmed | Influence of Organizational Culture on Employer Branding In the Mobile Telecommunication Sector in Kenya |
| title_short | Influence of Organizational Culture on Employer Branding In the Mobile Telecommunication Sector in Kenya |
| title_sort | influence of organizational culture on employer branding in the mobile telecommunication sector in kenya |
| topic | Organizational Culture Employer Branding Mobile telecommunication sector |
| url | https://repository.daystar.ac.ke/handle/123456789/3624 |
| work_keys_str_mv | AT keinodinahchebet influenceoforganizationalcultureonemployerbrandinginthemobiletelecommunicationsectorinkenya AT gachungahazel influenceoforganizationalcultureonemployerbrandinginthemobiletelecommunicationsectorinkenya AT ogollahkennedy influenceoforganizationalcultureonemployerbrandinginthemobiletelecommunicationsectorinkenya |