Influence of PR Strategies on the success of CEO’s image in selected organizations in Kenya

Purpose: The purpose of the study was to establish the influence of PR strategies on the success of CEO‟s image in selected organizationsin Kenya Methodology: The current research adopted both quantitative and qualitative approach (mixed method) using the survey research design. The researcher us...

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Bibliographic Details
Main Authors: Njoroge, Carol, Obonyo, Levi
Format: Article
Language:English
Published: International Journal of Communications and Public Relations 2019
Subjects:
Online Access:https://repository.daystar.ac.ke/handle/123456789/2999
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