A profile of the United States toy industry : serious fun /
Gorde:
| Egile nagusia: | |
|---|---|
| Formatua: | Baliabide elektronikoa eBook |
| Hizkuntza: | ingelesa |
| Argitaratua: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2017.
|
| Edizioa: | Second edition. |
| Saila: | Industry profiles collection.
|
| Gaiak: | |
| Sarrera elektronikoa: | An electronic book accessible through the World Wide Web; click to view |
| Etiketak: |
Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
|
Aurkibidea:
- 1. A brief history of the U.S. toy industry
- 2. The toy industry by size and category
- 3. Product still rules
- 4. Buying and selling
- 5. Creating desire: licensing, advertising, and marketing
- 6. The money game: the financial realities of the toy industry
- 7. So you still want to play?
- Epilogue: play it forward: forecasting the future
- Bibliography
- Index.