A profile of the United States toy industry : serious fun /
में बचाया:
| मुख्य लेखक: | |
|---|---|
| स्वरूप: | इलेक्ट्रोनिक ई-पुस्तक |
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2017.
|
| संस्करण: | Second edition. |
| श्रृंखला: | Industry profiles collection.
|
| विषय: | |
| ऑनलाइन पहुंच: | An electronic book accessible through the World Wide Web; click to view |
| टैग: |
कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
|
विषय - सूची:
- 1. A brief history of the U.S. toy industry
- 2. The toy industry by size and category
- 3. Product still rules
- 4. Buying and selling
- 5. Creating desire: licensing, advertising, and marketing
- 6. The money game: the financial realities of the toy industry
- 7. So you still want to play?
- Epilogue: play it forward: forecasting the future
- Bibliography
- Index.