Marketing 4.0 : moving from traditional to digital /
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| Main Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey :
Wiley,
2017.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 001 | ebr11329510 | ||
| 003 | MiAaPQ | ||
| 006 | m o d | | ||
| 007 | cr cn||||||||| | ||
| 008 | 170124t20172017njua o 001 0 eng d | ||
| 020 | |z 9781119341208 | ||
| 020 | |a 9781119341147 (e-book) | ||
| 040 | |a MiAaPQ |b eng |e rda |e pn |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5415 |b .K685 2017eb | |
| 082 | 0 | 4 | |a 658.8 |2 23 |
| 100 | 1 | |a Kotler, Philip, |e author. | |
| 245 | 1 | 0 | |a Marketing 4.0 : |b moving from traditional to digital / |c Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. |
| 264 | 1 | |a Hoboken, New Jersey : |b Wiley, |c 2017. | |
| 264 | 4 | |c �2017 | |
| 300 | |a 1 online resource (142 pages) : |b illustrations (some color) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Internet marketing. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Kartajaya, Hermawan, |d 1947- |e author. | |
| 700 | 1 | |a Setiawan, Iwan, |e author. | |
| 776 | 0 | 8 | |i Print version: |a Kotler, Philip. |t Marketing 4.0 : moving from traditional to digital. |d Hoboken, New Jersey : Wiley, c2017 |h approximately 142 pages |z 9781119341208 |w 2016036899 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=11329510 |z An electronic book accessible through the World Wide Web; click to view |
| 999 | |c 195286 |d 195286 | ||