Brand admiration : building a business people love /

"Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book...

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Xehetasun bibliografikoak

Egile Nagusiak:	Park, C. Whan (Egilea), MacInnis, Deborah J. (Egilea), Eisingerich, A. B. (Andreas B.) (Egilea)
Formatua:	Baliabide elektronikoa eBook
Hizkuntza:	ingelesa
Argitaratua:	Hoboken : Wiley, [2016]
Gaiak:	Branding (Marketing) Strategic planning. Decision making. Electronic books.
Sarrera elektronikoa:	An electronic book accessible through the World Wide Web; click to view
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!