Strategic social media : from marketing to social change /

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Bibliographic Details
Main Authors: Mahoney, L. Meghan (Author), Tang, Tang (Author)
Format: Electronic eBook
Language:English
Published: Chichester, West Sussex : Wiley-Blackwell, 2017.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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006 m o d |
007 cr cn|||||||||
008 161010s2017 enka ob 001 0 eng|d
020 |z 9781119259190 
020 |a 9781118556948 (e-book) 
040 |a MiAaPQ  |b eng  |e rda  |e pn  |c MiAaPQ  |d MiAaPQ 
050 4 |a HF5415.1265  |b .M34 2017eb 
100 1 |a Mahoney, L. Meghan,  |e author. 
245 1 0 |a Strategic social media :  |b from marketing to social change /  |c L. Meghan Mahoney and Tang Tang. 
264 1 |a Chichester, West Sussex :  |b Wiley-Blackwell,  |c 2017. 
300 |a 1 online resource (360 pages) :  |b illustrations (some color) 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
588 |a Description based on online resource; title from PDF title page (ebrary, viewed October 10, 2016). 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Internet marketing. 
650 0 |a Social media  |x Economic aspects. 
650 0 |a Social change. 
655 4 |a Electronic books. 
700 1 |a Tang, Tang,  |e author. 
797 2 |a ProQuest (Firm) 
856 4 0 |u http://site.ebrary.com/lib/daystar/Doc?id=11267166  |z An electronic book accessible through the World Wide Web; click to view 
999 |c 195053  |d 195053