Service excellence : creating customer experiences that build relationships /
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| 主要作者: | |
|---|---|
| 格式: | 電子 電子書 |
| 語言: | 英语 |
| 出版: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2016.
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| 版: | First edition. |
| 叢編: | Marketing strategy collection.
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| 主題: | |
| 在線閱讀: | An electronic book accessible through the World Wide Web; click to view |
| 標簽: |
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書本目錄:
- 1. A service-centered view of the customer experience
- 2. New challenges: technology and new media
- 3. Customer participation and its implications for managing demand and supply
- 4. The building blocks of the customer experience
- 5. Managing customer relationships to achieve growth and profitability
- 6. Customer-focused innovation
- 7. Service design and multichannel management
- 8. Managing partners, people, and physical evidence
- 9. Globalization: learning to tailor the customer experience to new markets
- References
- Index.