Service excellence : creating customer experiences that build relationships /
-д хадгалсан:
| Үндсэн зохиолч: | |
|---|---|
| Формат: | Цахим Цахим ном |
| Хэл сонгох: | англи |
| Хэвлэсэн: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2016.
|
| Хэвлэл: | First edition. |
| Цуврал: | Marketing strategy collection.
|
| Нөхцлүүд: | |
| Онлайн хандалт: | An electronic book accessible through the World Wide Web; click to view |
| Шошгууд: |
Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
|
Агуулга:
- 1. A service-centered view of the customer experience
- 2. New challenges: technology and new media
- 3. Customer participation and its implications for managing demand and supply
- 4. The building blocks of the customer experience
- 5. Managing customer relationships to achieve growth and profitability
- 6. Customer-focused innovation
- 7. Service design and multichannel management
- 8. Managing partners, people, and physical evidence
- 9. Globalization: learning to tailor the customer experience to new markets
- References
- Index.