Social media marketing : strategies in utilizing consumer-generated content /
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| 主要作者: | |
|---|---|
| 格式: | 電子 電子書 |
| 語言: | 英语 |
| 出版: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2016.
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| 版: | First edition. |
| 叢編: | Digital and social media marketing and advertising collection.
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| 主題: | |
| 在線閱讀: | An electronic book accessible through the World Wide Web; click to view |
| 標簽: |
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書本目錄:
- 1. What is consumer-generated content?
- 2. Consumer-generated content and Web 2.0
- 3. Trustworthiness of consumer-generated content
- 4. A cross-national perspective on consumer-generated content
- 5. Optimizing consumer-generated content
- References and bibliographies
- Index.