Social media marketing : strategies in utilizing consumer-generated content /

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Kaituhi matua:	Moriuchi, Emi (Author)
Hōputu:	Tāhiko īPukapuka
Reo:	Ingarihi
I whakaputaina:	New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016.
Putanga:	First edition.
Rangatū:	Digital and social media marketing and advertising collection.
Ngā marau:	User-generated content. Social media. Internet marketing. Word-of-mouth advertising. Consumer behavior. consumer behavior consumer decision-making consumer-generated content content marketing cross-national culture marketing communication process social media storytelling
Urunga tuihono:	An electronic book accessible through the World Wide Web; click to view
Ngā Tūtohu:	Tāpirihia he Tūtohu Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!

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