Social media marketing : strategies in utilizing consumer-generated content /
保存先:
| 第一著者: | |
|---|---|
| フォーマット: | 電子媒体 eBook |
| 言語: | 英語 |
| 出版事項: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2016.
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| 版: | First edition. |
| シリーズ: | Digital and social media marketing and advertising collection.
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| 主題: | |
| オンライン･アクセス: | An electronic book accessible through the World Wide Web; click to view |
| タグ: |
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目次:
- 1. What is consumer-generated content?
- 2. Consumer-generated content and Web 2.0
- 3. Trustworthiness of consumer-generated content
- 4. A cross-national perspective on consumer-generated content
- 5. Optimizing consumer-generated content
- References and bibliographies
- Index.