Beyond advertising : creating value through all customer touchpoints /

Beyond advertising : creating value through all customer touchpoints /

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Bibliographic Details
Main Authors: Wind, Yoram (Author), Hays, Catharine, 1958- (Author)
Format: Electronic eBook
Language:English
Published: Hoboken, New Jersey : Wiley, 2016.
Subjects:
Advertising.
Communication in marketing.
Customer relations.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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