Fostering brand community through social media /
Salvato in:
| Autori principali: | , , |
|---|---|
| Natura: | Elettronico eBook |
| Lingua: | inglese |
| Pubblicazione: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2016.
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| Edizione: | First edition. |
| Serie: | Digital and social media marketing and advertising collection.
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| Soggetti: | |
| Accesso online: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
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Sommario:
- 1. The online brand community
- 2. Brand characteristics
- 3. Relational characteristics in social media
- 4. Community characteristics
- 5. Virtually there
- 6. The nature of fandom and shared power in the social environment
- 7. Past, present, and future of digital brand communities
- Notes
- Bibliography
- Index.