Fostering brand community through social media /
Sábháilte in:
| Príomhchruthaitheoirí: | , , |
|---|---|
| Formáid: | Leictreonach Ríomhleabhar |
| Teanga: | Béarla |
| Foilsithe / Cruthaithe: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2016.
|
| Eagrán: | First edition. |
| Sraith: | Digital and social media marketing and advertising collection.
|
| Ábhair: | |
| Rochtain ar líne: | An electronic book accessible through the World Wide Web; click to view |
| Clibeanna: |
Cuir clib leis
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
|
Clár na nÁbhar:
- 1. The online brand community
- 2. Brand characteristics
- 3. Relational characteristics in social media
- 4. Community characteristics
- 5. Virtually there
- 6. The nature of fandom and shared power in the social environment
- 7. Past, present, and future of digital brand communities
- Notes
- Bibliography
- Index.