Fostering brand community through social media /
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2016.
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| Ausgabe: | First edition. |
| Schriftenreihe: | Digital and social media marketing and advertising collection.
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| Schlagworte: | |
| Online-Zugang: | An electronic book accessible through the World Wide Web; click to view |
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Inhaltsangabe:
- 1. The online brand community
- 2. Brand characteristics
- 3. Relational characteristics in social media
- 4. Community characteristics
- 5. Virtually there
- 6. The nature of fandom and shared power in the social environment
- 7. Past, present, and future of digital brand communities
- Notes
- Bibliography
- Index.