Fostering brand community through social media /
Wedi'i Gadw mewn:
| Prif Awduron: | , , |
|---|---|
| Fformat: | Electronig eLyfr |
| Iaith: | Saesneg |
| Cyhoeddwyd: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2016.
|
| Rhifyn: | First edition. |
| Cyfres: | Digital and social media marketing and advertising collection.
|
| Pynciau: | |
| Mynediad Ar-lein: | An electronic book accessible through the World Wide Web; click to view |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
|
Tabl Cynhwysion:
- 1. The online brand community
- 2. Brand characteristics
- 3. Relational characteristics in social media
- 4. Community characteristics
- 5. Virtually there
- 6. The nature of fandom and shared power in the social environment
- 7. Past, present, and future of digital brand communities
- Notes
- Bibliography
- Index.