Writing for public relations : a practical guide for professionals /
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| Autor principal: | |
|---|---|
| Formato: | Recurso Electrónico livro electrónico |
| Idioma: | inglês |
| Publicado em: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2016.
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| Edição: | First edition. |
| Colecção: | Corporate communication collection.
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| Assuntos: | |
| Acesso em linha: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
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Sumário:
- 1. Writing as a public relations professional
- 2. Routine communication
- 3. Writing news releases
- 4. Newsletters
- 5. Brochures
- 6. Media kits
- 7. Website content
- 8. Social media
- Appendix. Sample documents
- Notes
- References
- Index.