Public relations ethics : how to practice PR without losing your soul /
Збережено в:
| Автори: | , |
|---|---|
| Формат: | Електронний ресурс eКнига |
| Мова: | Англійська |
| Опубліковано: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2016.
|
| Редагування: | First edition. |
| Серія: | Public relations collection.
|
| Предмети: | |
| Онлайн доступ: | An electronic book accessible through the World Wide Web; click to view |
| Теги: |
Додати тег
Немає тегів, Будьте першим, хто поставить тег для цього запису!
|
Зміст:
- 1. Introduction
- 2. Is public relations inherently unethical?
- 3. Virtue and character
- 4. Public relations of character
- 5. Veracity, visibility, and validity
- 6. Respect for reason
- 7. The public interest
- 8. Corporate responsibility
- 9. Duties and rights
- 10. Care and justice
- 11. Ethical decision making
- 12. Frameworks for ethical reasoning
- 13. Constructing a personal framework for ethical reasoning
- 14. Conclusion
- References
- Index.