Public relations ethics : how to practice PR without losing your soul /
-д хадгалсан:
| Үндсэн зохиолчид: | , |
|---|---|
| Формат: | Цахим Цахим ном |
| Хэл сонгох: | англи |
| Хэвлэсэн: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2016.
|
| Хэвлэл: | First edition. |
| Цуврал: | Public relations collection.
|
| Нөхцлүүд: | |
| Онлайн хандалт: | An electronic book accessible through the World Wide Web; click to view |
| Шошгууд: |
Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
|
Агуулга:
- 1. Introduction
- 2. Is public relations inherently unethical?
- 3. Virtue and character
- 4. Public relations of character
- 5. Veracity, visibility, and validity
- 6. Respect for reason
- 7. The public interest
- 8. Corporate responsibility
- 9. Duties and rights
- 10. Care and justice
- 11. Ethical decision making
- 12. Frameworks for ethical reasoning
- 13. Constructing a personal framework for ethical reasoning
- 14. Conclusion
- References
- Index.