Public relations ethics : how to practice PR without losing your soul /
保存先:
| 主要な著者: | , |
|---|---|
| フォーマット: | 電子媒体 eBook |
| 言語: | 英語 |
| 出版事項: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2016.
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| 版: | First edition. |
| シリーズ: | Public relations collection.
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| 主題: | |
| オンライン･アクセス: | An electronic book accessible through the World Wide Web; click to view |
| タグ: |
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目次:
- 1. Introduction
- 2. Is public relations inherently unethical?
- 3. Virtue and character
- 4. Public relations of character
- 5. Veracity, visibility, and validity
- 6. Respect for reason
- 7. The public interest
- 8. Corporate responsibility
- 9. Duties and rights
- 10. Care and justice
- 11. Ethical decision making
- 12. Frameworks for ethical reasoning
- 13. Constructing a personal framework for ethical reasoning
- 14. Conclusion
- References
- Index.