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Public relations ethics : how to practice PR without losing your soul /

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Podrobná bibliografie
Hlavní autoři: Martin, Dick (Autor), Wright, Donald K. (Autor)
Médium: Elektronický zdroj E-kniha
Jazyk:angličtina
Vydáno: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016.
Vydání:First edition.
Edice:Public relations collection.
Témata:
Public relations > Moral and ethical aspects.
Ethics
Public Relations
Corporate Communication
Character
Reason
Social/Corporate Responsibility
Ethical Reasoning
Justice
Duty
Virtue
Care
Consequences
Deontological Ethics
Utilitarian Ethics
Teleological Ethics
On-line přístup:An electronic book accessible through the World Wide Web; click to view
Tagy: Přidat tag
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Obsah:
  • 1. Introduction
  • 2. Is public relations inherently unethical?
  • 3. Virtue and character
  • 4. Public relations of character
  • 5. Veracity, visibility, and validity
  • 6. Respect for reason
  • 7. The public interest
  • 8. Corporate responsibility
  • 9. Duties and rights
  • 10. Care and justice
  • 11. Ethical decision making
  • 12. Frameworks for ethical reasoning
  • 13. Constructing a personal framework for ethical reasoning
  • 14. Conclusion
  • References
  • Index.

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