Key account management : strategies to leverage information, technology, and relationships to deliver value to large customers /

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Autori principali:	Le Bon, Jo�el (College teacher) (Autore), Herman, Carl A. (Autore)
Natura:	Elettronico eBook
Lingua:	inglese
Pubblicazione:	New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Edizione:	First edition.
Serie:	Selling and sales force management collection.
Soggetti:	Selling > Key accounts. Marketing > Key accounts. Customer services. Key account management key account managers large customers complex sales selling center buying center buyer-seller relationships sales management and leadership value co-creation collaborative CRM sales technology
Accesso online:	An electronic book accessible through the World Wide Web; click to view
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