Key account management : strategies to leverage information, technology, and relationships to deliver value to large customers /

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Bibliografski detalji
Glavni autori:	Le Bon, Jo�el (College teacher) (Autor), Herman, Carl A. (Autor)
Format:	Elektronički e-knjiga
Jezik:	engleski
Izdano:	New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Izdanje:	First edition.
Serija:	Selling and sales force management collection.
Teme:	Selling > Key accounts. Marketing > Key accounts. Customer services. Key account management key account managers large customers complex sales selling center buying center buyer-seller relationships sales management and leadership value co-creation collaborative CRM sales technology
Online pristup:	An electronic book accessible through the World Wide Web; click to view
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