Key account management : strategies to leverage information, technology, and relationships to deliver value to large customers /
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| Main Authors: | , |
|---|---|
| 格式: | 电子 电子书 |
| 语言: | 英语 |
| 出版: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015.
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| 版: | First edition. |
| 丛编: | Selling and sales force management collection.
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| 主题: | |
| 在线阅读: | An electronic book accessible through the World Wide Web; click to view |
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书本目录:
- 1. Key account management, organizational alignment, and the selling center
- 2. Building and delivering value to key accounts
- 3. Leveraging collaborative CRM and technology
- 4. Business customer marketing and key account development
- Conclusion
- Biographies
- References
- Index.