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Corporate branding in Facebook fan pages : ideas for improving your brand value /

-д хадгалсан:

Номзүйн дэлгэрэнгүй
Үндсэн зохиолчид:	Zamith Brito, Eliane Pereira (Зохиогч), Zanette, Maria Carolina (Зохиогч), Caires Abdalla, Carla (Зохиогч), Ferreira, Mateus (Зохиогч), Limongi, Ricardo (Зохиогч), Rosenthal, Benjamin (Зохиогч)
Формат:	Цахим Цахим ном
Хэл сонгох:	англи
Хэвлэсэн:	New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Хэвлэл:	First edition.
Цуврал:	Digital and social media marketing and advertising collection.
Нөхцлүүд:	Facebook (Electronic resource) Internet marketing. Branding (Marketing) Corporate image. corporate brands Facebook social media
Онлайн хандалт:	An electronic book accessible through the World Wide Web; click to view
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!

Агуулга:

1. The role of social media in emerging markets
2. Small- and medium-sized enterprises in emerging countries and the use of social media
3. Creating online corporate brands on Facebook fan pages
4. Facebook fan pages, engagement, trust, and word of mouth
5. Creating experiences on Facebook
6. Measuring the performance of brand communities on Facebook
Notes
References
Index.