Delwedd Flaen

Corporate branding in Facebook fan pages : ideas for improving your brand value /

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awduron: Zamith Brito, Eliane Pereira (Awdur), Zanette, Maria Carolina (Awdur), Caires Abdalla, Carla (Awdur), Ferreira, Mateus (Awdur), Limongi, Ricardo (Awdur), Rosenthal, Benjamin (Awdur)
Fformat: Electronig eLyfr
Iaith:Saesneg
Cyhoeddwyd: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Rhifyn:First edition.
Cyfres:Digital and social media marketing and advertising collection.
Pynciau:
Facebook (Electronic resource)
Internet marketing.
Branding (Marketing)
Corporate image.
corporate brands
Facebook
social media
Mynediad Ar-lein:An electronic book accessible through the World Wide Web; click to view
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Tabl Cynhwysion:
  • 1. The role of social media in emerging markets
  • 2. Small- and medium-sized enterprises in emerging countries and the use of social media
  • 3. Creating online corporate brands on Facebook fan pages
  • 4. Facebook fan pages, engagement, trust, and word of mouth
  • 5. Creating experiences on Facebook
  • 6. Measuring the performance of brand communities on Facebook
  • Notes
  • References
  • Index.

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