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Corporate branding in Facebook fan pages : ideas for improving your brand value /

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Bibliografski detalji
Glavni autori:	Zamith Brito, Eliane Pereira (Autor), Zanette, Maria Carolina (Autor), Caires Abdalla, Carla (Autor), Ferreira, Mateus (Autor), Limongi, Ricardo (Autor), Rosenthal, Benjamin (Autor)
Format:	Elektronički e-knjiga
Jezik:	engleski
Izdano:	New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Izdanje:	First edition.
Serija:	Digital and social media marketing and advertising collection.
Teme:	Facebook (Electronic resource) Internet marketing. Branding (Marketing) Corporate image. corporate brands Facebook social media
Online pristup:	An electronic book accessible through the World Wide Web; click to view
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

Sadržaj:

1. The role of social media in emerging markets
2. Small- and medium-sized enterprises in emerging countries and the use of social media
3. Creating online corporate brands on Facebook fan pages
4. Facebook fan pages, engagement, trust, and word of mouth
5. Creating experiences on Facebook
6. Measuring the performance of brand communities on Facebook
Notes
References
Index.