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Corporate branding in Facebook fan pages : ideas for improving your brand value /

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書目詳細資料
Main Authors:	Zamith Brito, Eliane Pereira (Author), Zanette, Maria Carolina (Author), Caires Abdalla, Carla (Author), Ferreira, Mateus (Author), Limongi, Ricardo (Author), Rosenthal, Benjamin (Author)
格式:	電子電子書
語言:	英语
出版:	New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
版:	First edition.
叢編:	Digital and social media marketing and advertising collection.
主題:	Facebook (Electronic resource) Internet marketing. Branding (Marketing) Corporate image. corporate brands Facebook social media
在線閱讀:	An electronic book accessible through the World Wide Web; click to view
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

書本目錄:

1. The role of social media in emerging markets
2. Small- and medium-sized enterprises in emerging countries and the use of social media
3. Creating online corporate brands on Facebook fan pages
4. Facebook fan pages, engagement, trust, and word of mouth
5. Creating experiences on Facebook
6. Measuring the performance of brand communities on Facebook
Notes
References
Index.