Corporate branding in Facebook fan pages : ideas for improving your brand value /
Shows how companies can improve their brand value by fostering their online corporate reputation. Communication actions on Facebook fan pages are an important tool on the road to reputation. Considering that reputation is essentially the long-term image of a brand, the book suggests strategies for i...
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| Main Authors: | , , , , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015.
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| Edition: | First edition. |
| Series: | Digital and social media marketing and advertising collection.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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Table of Contents:
- 1. The role of social media in emerging markets
- 2. Small- and medium-sized enterprises in emerging countries and the use of social media
- 3. Creating online corporate brands on Facebook fan pages
- 4. Facebook fan pages, engagement, trust, and word of mouth
- 5. Creating experiences on Facebook
- 6. Measuring the performance of brand communities on Facebook
- Notes
- References
- Index.