Store design and visual merchandising : creating store space that encourages buying /

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Detalhes bibliográficos
Main Authors: Ebster, Claus (Author), Garaus, Marion (Author)
Formato: Recurso Electrónico livro electrónico
Idioma:inglês
Publicado em: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Edição:Second edition.
Colecção:Consumer behavior collection.
Assuntos:
Acesso em linha:An electronic book accessible through the World Wide Web; click to view
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Sumário:
  • Introduction. What store design can do for you
  • 1. Store layout: understanding and influencing how shoppers navigate your store
  • 2. Where am I? Helping shopper orientation in your store
  • 3. Store design factors: looking good from store front to store back
  • 4. Visual merchandising: capturing customer attention
  • 5. Store atmosphere: communicating using the senses
  • 6. Experiential store design: make shopping memorable and fun
  • 7. A cookbook for best store design: seven recipes
  • Notes
  • References
  • Illustration credits
  • Index.