Store design and visual merchandising : creating store space that encourages buying /

I tiakina i:
Ngā taipitopito rārangi puna kōrero
Ngā kaituhi matua: Ebster, Claus (Author), Garaus, Marion (Author)
Hōputu: Tāhiko īPukapuka
Reo:Ingarihi
I whakaputaina: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Putanga:Second edition.
Rangatū:Consumer behavior collection.
Ngā marau:
Urunga tuihono:An electronic book accessible through the World Wide Web; click to view
Ngā Tūtohu: Tāpirihia he Tūtohu
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
Rārangi ihirangi:
  • Introduction. What store design can do for you
  • 1. Store layout: understanding and influencing how shoppers navigate your store
  • 2. Where am I? Helping shopper orientation in your store
  • 3. Store design factors: looking good from store front to store back
  • 4. Visual merchandising: capturing customer attention
  • 5. Store atmosphere: communicating using the senses
  • 6. Experiential store design: make shopping memorable and fun
  • 7. A cookbook for best store design: seven recipes
  • Notes
  • References
  • Illustration credits
  • Index.