Store design and visual merchandising : creating store space that encourages buying /
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| Autori principali: | , |
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| Natura: | Elettronico eBook |
| Lingua: | inglese |
| Pubblicazione: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015.
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| Edizione: | Second edition. |
| Serie: | Consumer behavior collection.
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| Soggetti: | |
| Accesso online: | An electronic book accessible through the World Wide Web; click to view |
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Sommario:
- Introduction. What store design can do for you
- 1. Store layout: understanding and influencing how shoppers navigate your store
- 2. Where am I? Helping shopper orientation in your store
- 3. Store design factors: looking good from store front to store back
- 4. Visual merchandising: capturing customer attention
- 5. Store atmosphere: communicating using the senses
- 6. Experiential store design: make shopping memorable and fun
- 7. A cookbook for best store design: seven recipes
- Notes
- References
- Illustration credits
- Index.