Store design and visual merchandising : creating store space that encourages buying /
Sábháilte in:
Príomhchruthaitheoirí: | , |
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Formáid: | Leictreonach Ríomhleabhar |
Teanga: | Béarla |
Foilsithe / Cruthaithe: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015.
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Eagrán: | Second edition. |
Sraith: | Consumer behavior collection.
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Ábhair: | |
Rochtain ar líne: | An electronic book accessible through the World Wide Web; click to view |
Clibeanna: |
Cuir clib leis
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
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Clár na nÁbhar:
- Introduction. What store design can do for you
- 1. Store layout: understanding and influencing how shoppers navigate your store
- 2. Where am I? Helping shopper orientation in your store
- 3. Store design factors: looking good from store front to store back
- 4. Visual merchandising: capturing customer attention
- 5. Store atmosphere: communicating using the senses
- 6. Experiential store design: make shopping memorable and fun
- 7. A cookbook for best store design: seven recipes
- Notes
- References
- Illustration credits
- Index.