Store design and visual merchandising : creating store space that encourages buying /
Gorde:
| Egile Nagusiak: | , |
|---|---|
| Formatua: | Baliabide elektronikoa eBook |
| Hizkuntza: | ingelesa |
| Argitaratua: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015.
|
| Edizioa: | Second edition. |
| Saila: | Consumer behavior collection.
|
| Gaiak: | |
| Sarrera elektronikoa: | An electronic book accessible through the World Wide Web; click to view |
| Etiketak: |
Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
|
Aurkibidea:
- Introduction. What store design can do for you
- 1. Store layout: understanding and influencing how shoppers navigate your store
- 2. Where am I? Helping shopper orientation in your store
- 3. Store design factors: looking good from store front to store back
- 4. Visual merchandising: capturing customer attention
- 5. Store atmosphere: communicating using the senses
- 6. Experiential store design: make shopping memorable and fun
- 7. A cookbook for best store design: seven recipes
- Notes
- References
- Illustration credits
- Index.