Strategic management : an executive perspective /
-д хадгалсан:
| Үндсэн зохиолчид: | , |
|---|---|
| Формат: | Цахим Цахим ном |
| Хэл сонгох: | англи |
| Хэвлэсэн: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015.
|
| Хэвлэл: | First edition. |
| Цуврал: | Strategic management collection.
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| Нөхцлүүд: | |
| Онлайн хандалт: | An electronic book accessible through the World Wide Web; click to view |
| Шошгууд: |
Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
|
Агуулга:
- 1. What is strategy?
- 2. Strategy and performance
- 3. Analyzing the external strategic environment
- 4. Analyzing an industry
- 5. Analyzing a company's strategic resource base
- 6. Formulating business unit strategy
- 7. Business unit strategy: contexts and special dimensions
- 8. Global strategy, fundamentals
- 9. Global strategy, adapting the business model
- 10. The board's role in strategic management
- Notes
- Index.