Strategic management : an executive perspective /
Guardat en:
Autors principals: | , |
---|---|
Format: | Electrònic eBook |
Idioma: | anglès |
Publicat: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015.
|
Edició: | First edition. |
Col·lecció: | Strategic management collection.
|
Matèries: | |
Accés en línia: | An electronic book accessible through the World Wide Web; click to view |
Etiquetes: |
Afegir etiqueta
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
|
Taula de continguts:
- 1. What is strategy?
- 2. Strategy and performance
- 3. Analyzing the external strategic environment
- 4. Analyzing an industry
- 5. Analyzing a company's strategic resource base
- 6. Formulating business unit strategy
- 7. Business unit strategy: contexts and special dimensions
- 8. Global strategy, fundamentals
- 9. Global strategy, adapting the business model
- 10. The board's role in strategic management
- Notes
- Index.