Social content marketing for entrepreneurs /
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| Главный автор: | |
|---|---|
| Формат: | Электронный ресурс eКнига |
| Язык: | английский |
| Опубликовано: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015.
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| Редактирование: | First edition. |
| Серии: | Digital and social media marketing and advertising collection.
|
| Предметы: | |
| Online-ссылка: | An electronic book accessible through the World Wide Web; click to view |
| Метки: |
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Нет меток, Требуется 1-ая метка записи!
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Оглавление:
- Part 1. Getting audiences to TALK
- 1. Educating targets with TRUSTED content
- 2. Escorting prospects with frame-of-mind connections
- 3. SHIPPING content with an emotional twist
- Part 2. Getting audiences to RAISE your brand
- 4. Earning readership with content mastery
- 5. Evangelizing with employee ADVOCATES
- 6. Enchant Influencers through OUTREACH
- 7. Enlist followers with a STAMP
- 8. Expose content that will RUNLAPS
- Part 3. Getting audiences to REACT
- 9. Empowering brand ambassadors to RESONATE
- 10. Engage communities through CONVERSATION
- 11. E-mail engaging and perpetuating proprietary audiences
- 12. Enabling mobile CUSTOMER experiences
- 13. Enrolling trial users with freemiums
- Future: social content-marketing predictions from a strategic planning perspective
- Index.