Social content marketing for entrepreneurs /
Uloženo v:
| Hlavní autor: | |
|---|---|
| Médium: | Elektronický zdroj E-kniha |
| Jazyk: | angličtina |
| Vydáno: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015.
|
| Vydání: | First edition. |
| Edice: | Digital and social media marketing and advertising collection.
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| Témata: | |
| On-line přístup: | An electronic book accessible through the World Wide Web; click to view |
| Tagy: |
Přidat tag
Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!
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Obsah:
- Part 1. Getting audiences to TALK
- 1. Educating targets with TRUSTED content
- 2. Escorting prospects with frame-of-mind connections
- 3. SHIPPING content with an emotional twist
- Part 2. Getting audiences to RAISE your brand
- 4. Earning readership with content mastery
- 5. Evangelizing with employee ADVOCATES
- 6. Enchant Influencers through OUTREACH
- 7. Enlist followers with a STAMP
- 8. Expose content that will RUNLAPS
- Part 3. Getting audiences to REACT
- 9. Empowering brand ambassadors to RESONATE
- 10. Engage communities through CONVERSATION
- 11. E-mail engaging and perpetuating proprietary audiences
- 12. Enabling mobile CUSTOMER experiences
- 13. Enrolling trial users with freemiums
- Future: social content-marketing predictions from a strategic planning perspective
- Index.