Sales promotion decision making : concepts, principles, and practice /
Gardado en:
| Main Authors: | , |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | inglés |
| Publicado: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015.
|
| Edición: | First edition. |
| Series: | Marketing strategy collection.
|
| Subjects: | |
| Acceso en liña: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
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Table of Contents:
- 1. Sales promotions and the new world of retail
- 2. The many faces of sales promotions
- 3. Roles, functions, and benefits
- 4. Monetary promotions
- 5. Nonmonetary sales promotions
- 6. Sales promotion decision making: processes and influences
- 7. Case study research method
- 8. Supermarket industry
- 9. Hardware and home improvement
- 10. Department store
- 11. Cross-case analysis
- 12. Improving sales promotion decision making
- References
- Index.