The public relations firm /
Збережено в:
| Автори: | , |
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| Формат: | Електронний ресурс eКнига |
| Мова: | Англійська |
| Опубліковано: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015.
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| Редагування: | First edition. |
| Серія: | Public relations collection.
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| Предмети: | |
| Онлайн доступ: | An electronic book accessible through the World Wide Web; click to view |
| Теги: |
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| Короткий огляд: | This book takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations firms. It discusses how and why they should pick an agency along with the types of firms at their disposal. The business of public relations is covered in the first section of the book. The second section provides detail on the relationship between firm and client and focuses on what firms must do to satisfy client expectations of their work. The third and final section outlines how firms establish success or failure. Expert advice is provided on everything from hiring a firm to defining output and outcome expectations and everything in between. |
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| Фізичний опис: | 1 online resource (xii, 111 pages) Also available in print. |
| Формат: | Mode of access: World Wide Web. System requirements: Adobe Acrobat reader. |
| Бібліографія: | Includes bibliographical references (pages 107-108) and index. |
| ISBN: | 9781606496657 |
| ISSN: | 2157-3476 |
| Доступ: | Access restricted to authorized users and institutions. |