A strategic and tactical approach to global business ethics /

The inclusion of ethically driven elements into the strategic planning process of multinational corporations (MNCs) is an emerging consideration in the modern era of globalization. Firms pursuing cross-border activities in any capacity and to whatever degree or scale are increasingly coming into con...

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Bibliographic Details
Main Author: Beer, Lawrence A. (Author)
Format: Electronic eBook
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Edition:Second edition.
Series:International business collection.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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Summary:The inclusion of ethically driven elements into the strategic planning process of multinational corporations (MNCs) is an emerging consideration in the modern era of globalization. Firms pursuing cross-border activities in any capacity and to whatever degree or scale are increasingly coming into contact with differences in morally applied decision making that affects their operational success and sustainability. The choices made require the use of clear and unambiguous codes of conduct for embedded managers abroad. The implementation of a properly administered code, coupled with a program of corporate social responsibility (CSR), can add value to a company, while its misapplication or exclusion can diminish value.
Physical Description:1 online resource (xxiv, 312 pages)
Also available in print.
Format:Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
Bibliography:Includes bibliographical references (pages 301-308) and index.
ISBN:9781631570728
ISSN:1948-2760
Access:Access restricted to authorized users and institutions.