Corporate social responsibility : a strategic perspective /
Wedi'i Gadw mewn:
| Prif Awdur: | |
|---|---|
| Fformat: | Electronig eLyfr |
| Iaith: | Saesneg |
| Cyhoeddwyd: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015.
|
| Rhifyn: | First edition. |
| Cyfres: | 2014 digital library.
Principles for responsible management education collection. |
| Pynciau: | |
| Mynediad Ar-lein: | An electronic book accessible through the World Wide Web; click to view |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
|
Tabl Cynhwysion:
- Principle 1. Business equals social progress
- Principle 2. Shareholders do not own the firm
- Principle 3. Identifying stakeholders is easy; prioritizing stakeholder interests is difficult
- Principle 4. CSR is not solely a corporate responsibility
- Principle 5. Market-based solutions are optimal
- Principle 6. Profit = economic value + social value
- Principle 7. The free market is an illusion
- Principle 8. Scale matters; only business can save the planet
- Principle 9. Strategic CSR is not an option; it is business
- Principle 10. Milton Friedman was right; the social responsibility of business is business
- Conclusion. Strategic CSR as value creation
- About the author
- Notes
- References
- Index.