Business fundamentals for engineering managers /
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| Главный автор: | |
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| Формат: | Электронный ресурс eКнига |
| Язык: | английский |
| Опубликовано: |
New York, [New York] (222 East 46th Street, New York, NY 10017) :
Momentum Press,
2014.
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| Серии: | Engineering management collection.
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| Предметы: | |
| Online-ссылка: | An electronic book accessible through the World Wide Web; click to view |
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| Краткий обзор: | Engineering managers and professionals make long and lasting impact in industry by regularly initiating and completing technology-based projects, as related to new product development, new service innovation or efficiency-centered process improvement, or both, to create strategic differentiation and operational excellence for their employers. They need certain business fundamentals that enable them to make decisions, based on both technology and business perspectives, leading to new or improved product/service offerings, which are technically feasible, economically viable, marketplace acceptable, and customer enlightening. Peter Drucker said, "Making good decisions is a crucial skill at every level." This book consists of three sets of business fundamentals. The chapter "Cost Accounting and Control" discusses service and product costing, activity-based costing to define overhead expenses, and risk analysis and cost estimation under uncertainty. The chapter "Financial Accounting and Analysis" delineates the key financial statements, financial analyses, balanced scorecard, ratio analysis, and capital asset valuation, which includes operations, opportunities, and acquisition/mergers. The chapter "Marketing Management" reviews marketing functions, marketing forecasting, marketing segmentation, customers, and other factors affecting marketing in making value-adding contributions. |
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| Объем: | 1 online resource (xii, 243 pages) : illustrations. Also available in print. |
| Формат: | Mode of access: World Wide Web. System requirements: Adobe Acrobat reader. |
| Библиография: | Includes bibliographical references (pages 229-235) and index. |
| ISBN: | 9781606504796 |
| Доступ: | Restricted to libraries which purchase an unrestricted PDF download via an IP. |