Fashion marketing : influencing consumer choice and loyalty with fashion products /

I tiakina i:
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Kaituhi matua: Le Bon, Caroline (Author)
Hōputu: Tāhiko īPukapuka
Reo:Ingarihi
I whakaputaina: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Putanga:First edition.
Rangatū:2014 digital library.
Consumer behavior collection.
Ngā marau:
Urunga tuihono:An electronic book accessible through the World Wide Web; click to view
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Rārangi ihirangi:
  • Preface
  • Acknowledgments
  • Introduction
  • 1. Fashion as the empire of seduction
  • 2. Fashion as a world of influences
  • 3. Fashion and product variety
  • 4. Overseeing cost and price in fashion marketing
  • 5. Fashion as a means of communication
  • 6. Managing channels of distribution and enhancing fashion's impact
  • 7. Leveraging fashion equity, the absolute benefit
  • 8. Handling managers' challenges for successful fashion products
  • Conclusion
  • About the author
  • Notes
  • References
  • Index.