Fashion marketing : influencing consumer choice and loyalty with fashion products /
I tiakina i:
Kaituhi matua: | |
---|---|
Hōputu: | Tāhiko īPukapuka |
Reo: | Ingarihi |
I whakaputaina: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015.
|
Putanga: | First edition. |
Rangatū: | 2014 digital library.
Consumer behavior collection. |
Ngā marau: | |
Urunga tuihono: | An electronic book accessible through the World Wide Web; click to view |
Ngā Tūtohu: |
Tāpirihia he Tūtohu
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
|
Rārangi ihirangi:
- Preface
- Acknowledgments
- Introduction
- 1. Fashion as the empire of seduction
- 2. Fashion as a world of influences
- 3. Fashion and product variety
- 4. Overseeing cost and price in fashion marketing
- 5. Fashion as a means of communication
- 6. Managing channels of distribution and enhancing fashion's impact
- 7. Leveraging fashion equity, the absolute benefit
- 8. Handling managers' challenges for successful fashion products
- Conclusion
- About the author
- Notes
- References
- Index.