Fashion marketing : influencing consumer choice and loyalty with fashion products /
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| Autore principale: | |
|---|---|
| Natura: | Elettronico eBook |
| Lingua: | inglese |
| Pubblicazione: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015.
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| Edizione: | First edition. |
| Serie: | 2014 digital library.
Consumer behavior collection. |
| Soggetti: | |
| Accesso online: | An electronic book accessible through the World Wide Web; click to view |
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Sommario:
- Preface
- Acknowledgments
- Introduction
- 1. Fashion as the empire of seduction
- 2. Fashion as a world of influences
- 3. Fashion and product variety
- 4. Overseeing cost and price in fashion marketing
- 5. Fashion as a means of communication
- 6. Managing channels of distribution and enhancing fashion's impact
- 7. Leveraging fashion equity, the absolute benefit
- 8. Handling managers' challenges for successful fashion products
- Conclusion
- About the author
- Notes
- References
- Index.