Surprise! : The secret to customer loyalty in the service sector /
Wedi'i Gadw mewn:
| Prif Awdur: | |
|---|---|
| Fformat: | Electronig eLyfr |
| Iaith: | Saesneg |
| Cyhoeddwyd: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015.
|
| Rhifyn: | First edition. |
| Cyfres: | 2014 digital library.
Marketing strategy collection. |
| Pynciau: | |
| Mynediad Ar-lein: | An electronic book accessible through the World Wide Web; click to view |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
|
Tabl Cynhwysion:
- Part I. Your customers are usually not paying attention
- 1. Information overload
- 2. Script deviation
- Part II. Surprise!
- 3. Stories from the hotel sector
- 4. Surprises in many forms
- 5. Novel surprise ideas
- Part III. Generating surprise ideas: an employee's perspective
- 6. Employees' motivation to surprise
- 7. Employees' ability to surprise
- 8. Expertise awareness in organizational relationships
- 9. Expertise access in organizational relationships
- Part IV. Generating surprise ideas: a customer's perspective
- 10. Rapport building with your customers
- 11. Feedback from your customers
- 12. Scanning the business environment for surprise ideas
- Final thought: 3 + 4 = 9 or 10
- About the author
- Notes
- References
- Index.