Table of Contents:
  • Part I. The new model CCO: grasping the opportunity
  • 1. What's in it for you?
  • 2. Leadership is communication
  • 3. Leadership traits
  • 4. How communicators lead in the C-suite
  • 5. Influence: replacing and reasserting "control"
  • Part II. The influential CCO: skills and competence
  • 6. Listening: where communication begins
  • 7. Culture: understanding and influencing
  • 8. CEO letter: leadership's cardinal communication
  • 9. Language and presentation
  • 10. Limits: corporate governance
  • Part III. The working CCO: leadership in context
  • 11. Crisis basics: "Topic A bad news" and the CCO
  • 12. Crisis communication strategies and execution
  • 13. Pre-crisis intelligence: SEC risk factors
  • 14. Sustainable business communication: financial, social, and civic
  • 15. Continuing the trustworthy deal
  • References
  • Index.