Effective advertising strategies for your business /
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| Главный автор: | |
|---|---|
| Формат: | Электронный ресурс eКнига |
| Язык: | английский |
| Опубликовано: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2014.
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| Редактирование: | First edition. |
| Серии: | 2014 digital library.
Marketing strategy collection. |
| Предметы: | |
| Online-ссылка: | An electronic book accessible through the World Wide Web; click to view |
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Оглавление:
- 1. How does advertising function in general?
- 2. What are the three advertising strategies?
- 3. How does standardized advertising strategy work?
- 4. How does targeted advertising strategy work?
- 5. How does individualized advertising strategy work?
- 6. How to gather consumer insights for advertising
- 7. How to incorporate consumer insights into advertising
- 8. How to integrate different advertising strategies together
- Notes
- References
- Index.