Effective advertising strategies for your business /

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Li, Cong (Egilea)
Formatua: Baliabide elektronikoa eBook
Hizkuntza:ingelesa
Argitaratua: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014.
Edizioa:First edition.
Saila:2014 digital library.
Marketing strategy collection.
Gaiak:
Sarrera elektronikoa:An electronic book accessible through the World Wide Web; click to view
Etiketak: Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
Aurkibidea:
  • 1. How does advertising function in general?
  • 2. What are the three advertising strategies?
  • 3. How does standardized advertising strategy work?
  • 4. How does targeted advertising strategy work?
  • 5. How does individualized advertising strategy work?
  • 6. How to gather consumer insights for advertising
  • 7. How to incorporate consumer insights into advertising
  • 8. How to integrate different advertising strategies together
  • Notes
  • References
  • Index.